Privacy Policy

Introduction

Bei Hu Properties LLC, doing business as "Luxora Living" ("Company," "we," "us," or "our"), operates the Luxora Living website and related services. We are committed to protecting the privacy and security of personal information collected from visitors, prospective tenants, current residents, and users of our website and services.

This Privacy Policy describes the types of information we collect, how we use and share that information, and the choices available to you regarding our use of your information. This policy applies to information collected through our website at luxoraliving.com, our booking platform, and any related communications.

We comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), the California Online Privacy Protection Act (CalOPPA), and all other applicable federal and state privacy laws.

Information We Collect

Personal Information You Provide

When you interact with our website, create an account, make a reservation, or contact us, we may collect the following categories of personal information:

• Identifiers: Full name, email address, phone number, mailing address, and date of birth.
• Financial information: Payment card details and billing address (processed securely through our third-party payment processor, Stripe).
• Rental application data: Employment information, income verification, references, emergency contact details, and identification documents as required for tenancy applications.
• Account credentials: Username and password (passwords are encrypted and never stored in plain text).
• Communications: Records of inquiries, maintenance requests, and other correspondence with us.
• Check-in/check-out information: Verification data collected during the move-in and move-out process.

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage, including:

• Device information: Browser type and version, operating system, device type, and screen resolution.
• Usage data: Pages visited, time spent on pages, referring URLs, and navigation patterns.
• Network information: IP address and approximate geographic location derived from your IP address.
• Cookies and similar technologies: We use cookies, web beacons, and local storage to enhance your experience and collect analytics data. See our Cookies section below for details.

How We Use Your Information

We use the personal information we collect for the following purposes:

• Processing and managing property reservations and rental applications.
• Facilitating payments, deposits, and refunds through our payment processor.
• Communicating with you regarding your account, reservations, and property-related matters.
• Responding to inquiries, maintenance requests, and customer support communications.
• Verifying your identity during check-in and check-out procedures.
• Improving our website, services, and user experience through analytics.
• Complying with legal obligations, including California tenant rights laws and fair housing regulations.
• Sending service-related communications and, with your consent, marketing materials about our properties and services.
• Protecting the security and integrity of our website, services, and properties.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and your browsing experience. The types of cookies we use include:

• Essential cookies: Required for the website to function properly, including authentication tokens and session management.
• Functional cookies: Remember your preferences and settings to enhance your experience.
• Analytics cookies: Help us understand how visitors use our website so we can improve our content and services.

You can control cookies through your browser settings. Please note that disabling essential cookies may prevent certain features of our website from functioning properly.

Third-Party Services

We work with trusted third-party service providers to operate our business. These providers may have access to your personal information only to perform services on our behalf and are obligated to protect your data:

• Stripe: We use Stripe to process payments securely. When you make a payment, your financial information is transmitted directly to Stripe and is subject to Stripe's Privacy Policy. We do not store your full credit card number on our servers.
• Hosting and infrastructure: Our website and application are hosted on cloud infrastructure providers that maintain industry-standard security certifications.
• Analytics: We may use analytics services to understand website usage patterns and improve our services.
• Communication tools: We use email and messaging services to communicate with you regarding your account and reservations.

We do not sell your personal information to third parties. We do not share your personal information with third parties for their own direct marketing purposes.

SMS / Text Messaging

Consent and Opt-In

By providing your phone number on our website — including during account registration, the booking process, investment inquiry forms, or profile updates — you expressly consent to receive SMS text messages from Luxora Living (Bei Hu Properties LLC) at the phone number you provided. Your consent is not a condition of any purchase or service. You may choose not to provide your phone number and still use our services.

Types of Messages

We may send you the following types of SMS messages:

• Transactional messages: Booking confirmations, reservation updates, check-in and check-out instructions, payment receipts, and security deposit notifications.
• Account-related messages: Account verification codes, password reset notifications, and security alerts.
• Service messages: Maintenance updates, property access information, and urgent property-related notices.

We do not send marketing or promotional SMS messages unless you have separately and explicitly opted in to receive them.

Message Frequency

Message frequency varies based on your interactions with our services. You may receive messages in connection with each booking, check-in, check-out, or account activity. We estimate you will receive no more than 10 messages per month during an active reservation.

Opting Out

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message and no further SMS messages will be sent unless you re-subscribe. You may also contact us at contact@theluxoraliving.com to request removal from our SMS list.

For help or questions about our SMS program, reply HELP to any message or contact us at contact@theluxoraliving.com.

Costs

Message and data rates may apply depending on your mobile carrier and plan. Luxora Living does not charge any fee for sending SMS messages, but your carrier's standard messaging rates will apply. Consult your mobile carrier for details on your messaging plan.

SMS Service Provider

Our SMS messages are transmitted through Twilio, a third-party communications platform, solely for the purpose of delivering messages on our behalf. Twilio's handling of your data is subject to Twilio's Privacy Policy.

Strictly enforced: Luxora Living will use your phone number solely for internal communication regarding your services. Your mobile information — including phone numbers and consent data — will not be shared with, sold to, or disclosed to any third parties, affiliates, or marketing agencies for promotional or marketing purposes under any circumstances.

Data Retention for SMS

We retain your phone number and SMS consent status for as long as you maintain an account with us or as needed to provide our services. If you opt out, we will retain a record of your opt-out request to ensure compliance. SMS message logs are retained for up to 12 months for customer support and compliance purposes, after which they are deleted.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Account information is retained for the duration of your account and for a reasonable period afterward to comply with legal requirements.
• Reservation and transaction records are retained as required by tax and financial regulations.
• Rental application data is retained in accordance with California landlord-tenant record-keeping requirements.
• Communication records are retained for a reasonable period to support customer service and dispute resolution.

Your Rights Under California Law (CCPA/CPRA)

As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, our purposes for collecting the information, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions (such as completing a transaction, complying with legal obligations, or maintaining security).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising. If this practice changes, we will provide a clear opt-out mechanism.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information to purposes necessary for providing the services you request.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your Rights

To submit a request to exercise any of the rights described above, you may contact us by:

• Emailing us at contact@theluxoraliving.com
• Writing to us at: Bei Hu Properties LLC, 1646 West 35th Street, Los Angeles, CA 90018

We will verify your identity before processing your request. You may also authorize an agent to submit a request on your behalf. We will respond to verified requests within 45 days, as required by California law.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (TLS/SSL), secure authentication mechanisms, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us at contact@theluxoraliving.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you through our website or by email. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: